Tracey Mays, the Head of Benefits Planning at MassMutal sat down with Brandon Werber, CEO and founder of Airvet to delve into benefit strategies that support your whole workforce. Tune in below for tips on how to craft an inclusive, engaging benefits package.

Key tactics for creating a benefits strategy inclusive of your entire workforce

For HR leaders wanting to improve their benefits strategies, it’s important to think about all four generations currently in the workforce and actively engage with employees to understand their unique and changing needs.

How can you get started?

• Understand Your Workforce Through Regular Feedback: You can use formal surveys and pulse surveys to gather insights into what benefits employees and their families value most. Or, you can even set-up some informal coffee chats to chat through what’s working and what may be missing.
• Move Beyond Standard Benefits Offerings: Traditional, table stakes benefits may no longer meet the diverse needs of today’s workforce. Instead of assuming what employees want, take a fresh approach to benefits design—considering options that provide holistic support across different demographics like pet benefits.
• Expand the Definition of ‘Family’: Families come in many forms, from traditional households, pet parents, multigenerational caregivers, and chosen families. Offering benefits that recognize and support these diverse family structures ensures that all employees feel seen and supported.